Boston Celtics Hire Brad Stevens, Ronald Nored; Hope to Sign Gordon Hayward?

Photo Credit: Associated Press/Mark J.

Photo Credit: Associated Press/Mark J.

Boston Celtics Rebuilding Process

By NBA standards, the Celtics were old last season. When star point guard, Rajon Rondo, went down with a torn ACL, most fans in Boston realized that it was time. It was time to move forward and start the rebuilding process of one of the most storied NBA franchises ever.

Long-time Celtics, Kevin Garnett and Paul Pierce, were either going to retire or needed to be traded in hopes of bringing in a haul of draft picks to help with the rebuilding process. That is exactly what the Celtics did, but let’s break it down, step-by-step, to see exactly what happened in Boston this summer.

Rebuilding Step #1:

After Doc Rivers was sent to Los Angeles to coach the Clippers in exchange for a first-round draft pick, the Boston Celtics officially started “rebuild mode.” Well, on July 3rd, Danny Ainge implemented step one of the rebuilding process by hiring one of the most successful college coaches, Brad Stevens out of Butler University. Stevens, a fresh face in the NBA, hopes to bring his strong basketball IQ to Boston and have a much more successful NBA career than his predecessors, Rick Pitino and John Calipari.

11-time NBA champion head coach, Phil Jackson, took to Twitter to speak his mind on the signing by Ainge, and here is what he had to say:


Thus, the Celtics got their man as head coach, but that was just step one of many moves that needed to be made this off-season.

Rebuilding Step #2:

On June 18th, Drew Cannon, while watching the NBA playoffs, posted the following tweet:


Little did he know that less than a month later, he would be employed by Boston Celtics.

On July 9th, it was announced that Cannon was following Coach Stevens and joining the Celtics staff. This past season, Cannon, just 23 years old, sat on the bench for the Butler Bulldogs. Before the game, during the game, and after the game, Cannon used mathematical equations and analyzed numbers to help break down what was happening on the court for the Bulldogs.

According to Stevens, Cannon was an “invaluable resource” for Butler–using in-depth research to help with starting lineups and player substitutions throughout the game. This season, Cannon will be doing much of the same, but it will be on a much bigger stage.

Rebuilding Step #3:

On July 12th, the Celtics officially completed the blockbuster trade that sent Garnett, Pierce, Jason Terry, and DJ White to the Brooklyn Nets. In exchange, the Celtics received five players, three first-round draft picks (2014, 2016, 2018), the right to swap first-round picks in 2017, and a trade exception worth nearly $10 million.

Thus, the roster underwent a drastic overhaul with MarShon Brooks being the most important player coming to the Celtics. The reason for the trade was to get younger, clear salary, and get draft picks for the team to utilize in the future.

Rebuilding Step #4:

A little over two weeks after the trade, it was made official that Coach Stevens was adding another Butler person to his Celtics staff. This person was one of his prized recruits in 2008. This person was the team’s point guard and best defender while at Butler, and he played an integral role in helping the Bulldogs reach back-to-back National title games.

This person, by now you already know, is Ronald Nored. Stevens will use Nored in the player development role for the Celtics. One of his main responsibilities will be developing players on the Celtics NBA Development League team, the Maine Red Claws.

Thus, if you include the hiring of Micah Shrewsberry, Coach Stevens has now surrounded himself with three Butler assistants. Four Butler guys in Boston is nice and all, but why not add one more to the mix next summer as well? The Celtics just may have that opportunity next July when a budding NBA star officially becomes a free agent.


Rebuilding Step #5?

In 2010, the Utah Jazz drafted Gordon Hayward with the ninth overall pick in the NBA Draft. At the time, he was primarily known for this last second shot against the Duke Blue Devils in the 2010 NCAA Tournament title game.

What most NBA fans did not know was that he was actually a highly skilled small forward with the capability of scoring from all areas on the court. Also, given his 6’8″ athletic frame, he is fully capable of guarding just about anybody–from shooting guards all the way up to power forwards.

Used primarily as the team’s sixth man in his rookie season, Hayward averaged just 5.4 points and 1.9 rebounds per game. However, he has played a more integral role over the past two seasons–averaging around 30 minutes per game. Last year was Hayward’s best year yet–averaging 14.1 points, 3.1 rebounds, and 3.0 assists per game.

If you still are not convinced by Hayward’s ability at the NBA level, you may find it helpful to watch these highlights of his 22-point game against Kobe Bryant and the Los Angeles Lakers from a couple seasons ago.

Well, Hayward is in the final year of his rookie contract with the Utah Jazz. Thus, his future with the team is unclear. Based on what the front office has said about him, it is obvious that they want to bring him back to Utah via a long-term contract. However, based on the moves being made in Boston this summer, this may be just a little bit more difficult than they originally would have thought.

Coach Stevens is considered one of the most influential figures in Hayward’s basketball career, and Nored was in his same recruiting class in 2008. Thus, will these two hires by the Celtics be enough to convince Hayward to leave Utah for Boston? This is still to be determined, but the Celtics are definitely making all the right moves at this point.

Concluding Thoughts:

Even if Hayward chooses to stay in Utah or signs with a team not named the Celtics, it is still nice to see that Stevens is surrounding himself with Butler people. Nored and Cannon will not only help Stevens be successful as the Boston head coach, but they will also help expand the Butler University brand as well.

In an 82-game season plus pre-season and possibly playoffs, I bet that announcers and analysts will bring up Butler, their NCAA Tournament runs, and the proverbial “Butler Way” thousands of times, if not more.

Thus, as I wrote in my previous Butler article, Coach Stevens gave so much to the University from 2000 through June 2013. Based on the man that he is, it is only fitting for him to continue helping Butler, even when he is exactly 950 miles away.

Stevens was able to get two banners raised in his time as head coach at Butler (shown below). Let’s hope he can go one step further and get one of the champions variety–the 18th NBA Championship for the Boston Celtics.

Photo Credit: Paul Swaney

Photo Credit: Paul Swaney

Go Dawgs!

Until next time…


Follow me on Twitter: @stlCupOfJoe


Thank You, Brad Stevens

Photo Credit: NY Daily News

I want to brief this post by saying I have been a fan of the Butler Bulldogs since 2001–the year my sister started pharmacy school there. I have remained an avid fan, and I am now in my 5th year of pharmacy school at Butler University, myself. Thus, I am not some national media member trying to make sense of the move. I am just writing about the coach that I have come to know over the years.

Thank you, Brad Stevens.

Thank you for leaving a high-paying position at Eli Lilly and Company to become a volunteer basketball assistant at Butler in 2000.

Thank you for leading the Bulldogs to an incredible 166-49 record during your 6-year tenure as head coach.

Thank you for always having a perfectly drawn-up inbounds play after a timeout. As a past player and a fan of the game being played the right way, it was an honor watching the magic you were able to come up with when it mattered most. It was truly a pleasure watching a basketball mastermind at work.

Thank you for leading all of us on two magical journeys through the NCAA Tournament to back-to-back Final Fours during my freshman and sophomore years at Butler.

Thank you for turning down job offer after job offer to remain at Butler over the past six years–from Oregon to Illinois to UCLA.

Lastly, on a more personal level, thank you, Brad, for sitting down with me freshman year–allowing me to interview you for over an hour on your coaching philosophy for a class I was merely taking as an elective.

Class, in every sense of the word, is what Brad stood for at Butler.

The day of the National Championship in Indianapolis, I had a class with one of the players, Zach Hahn, and where was he? He was in class–on the same day as the biggest game in Butler sports history.

Why? Because Butler players are at school to get a degree, not just to play basketball. Brad made sure players never forgot that.

Brad was much more than a basketball coach. He was the face of everything that Butler stands for–the face of the Butler Way.

Butler lost some tough games in his six years at Butler–including two national championships and most recently a heartbreaking round of 32 loss to Marquette. No matter the loss, no matter the call by the ref, Brad handled it with class. Sure, he may have been unhappy with numerous calls and had trouble dealing with losses, but he never disrespected the officials or the opponents.

Looking Ahead

Butler, now entering the Big East Conference, is probably in its best situation since it’s founding 158 years ago. Mr. Stevens is one of the main reasons for this.

Thus, I cannot be mad at Brad. He was given a once-in-a-lifetime opportunity to be the head coach of one of the most storied NBA franchises ever, the Boston Celtics. Who in their right mind would pass up an opportunity like this?

Unfortunately, history is most definitely against Brad being successful in the NBA, but let’s be honest, when has that stopped him before? He led Butler to the National Championship two years in a row when most “experts” had them losing in the first round.

Top college coaches like Rick Pitino and John Calipari were unsuccessful in the NBA, but as someone who has followed Stevens closely the past four years, I am not doubting him. He may have a tough first season, but once he grooms his players to “buy in” to his system, the rest of the NBA better watch out.

As Butler great, Ronald Nored, said via Twitter, “I learned a long time ago, that whatever Brad Stevens says or does. Trust it.” Thus, I trust him, and I hope all other Butler fans will trust him as well.

After all, he did not leave for another school that he thought was better than Butler, he left for a dream job in the NBA. He is not turning his back on Butler, he is just taking the next step needed in his coaching career.

Thus, thank you, Brad, for everything you gave to Butler University. You will most definitely be missed.

Photo Credit: Getty Images

Until next time…

Joe Schwarz (@stlCupOfJoe)
Butler University
Pharmacy Class of 2015